A new multi-year project with WWF is designed to protect responsibly-managed working forests which provide fiber for pulp, paper and wood products.
Apple’s goal is to achieve a net-zero impact on the world’s supply of sustainable virgin fiber and power all its operations worldwide on 100%.
“Forests, like energy, can be renewable resources,” said Lisa Jackson, the company’s VP of environmental initiatives. “We believe we can run on naturally renewable resources and ensure that we protect –and create – as much sustainable working forest as needed to produce the virgin paper in our product packaging.'
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